How GAF's VIBE ERG Supports Veteran Employees and Their Local Communities

Several years after Hurricane Maria struck Puerto Rico in 2017 and caused around $90 billion in damage, residents were still working to repair their homes and rebuild their communities. Subsequent storms further damaged unfixed properties and the power grid continued to suffer frequent blackouts. As a result, many families were living in unsafe conditions.In response, GAF, through our Community Matters initiative partnered with Team Rubicon and local nongovernmental organizations to provide Puerto Rico hurricane relief. GAF donated roofing materials, roof installation trainings, and hundreds of hours of volunteer labor toward the Puerto Rico hurricane relief effort. Since 2017, GAF has continued its commitment and has donated materials for over 500 roofs and helped install them all over Puerto Rico.Video TranscriptEnglish Translation: The storm came and took my home. If I would have been home during the storm, then I wouldn't be here speaking with you. [00:00:07]A lot of the homeowners either are financially short or just don't have the capabilities to do it themselves. We're able to provide the work and the labor for them and just help them out however we can.[00:00:21]It's really important to us that we are always putting the highest quality materials into these homes.Yesterday, we were at el Barrio Consejo en Guayanilla, and we were teaching ProTechos, Team Rubicon, and members of the local community how to apply GAF roof coatings. After we finished our coatings portion, we actually did a Liberty rolled roofing. GAF had donated in the past material for about 500 homes that have been done for Team Rubicon.[00:00:48]English Translation: There is nothing more important in life than to have a place to come home to, spend quality time, sit and be at peace.

As part of its mission to build resilient communities, GAF Community Matters has supported Puerto Rico hurricane recovery efforts through roofing material donations, roof installation trainings, and team members' hard work. This has had a multifaceted impact on the island and the people who call it home.Hurricane Maria Hit HardHurricane recovery services are needed as urgently today as they were in 2017 when Hurricane Maria struck, leaving behind 15-foot deep floodwaters, about $90 billion in damage, an estimated 2,975 lives lost, and the longest power outage in US history. For 11 months, residents waited for electricity to be fully restored.Short-term disaster relief poured in post-storm. But years after the news cycles ended, Puerto Rico still remains—metaphorically—underwater. Schools and hospitals have fallen into hurricane-related disrepair, and insufficient fixes to the power grid cause frequent blackouts and brownouts.To make matters worse, hurricane-damaged homes that weren't repaired suffer compound damage from years of subsequent storms and exposure.Puerto Ricans Stand StrongThe people of Puerto Rico are strong and proud, determined to rebuild. However, the availability of needed resources poses a considerable challenge.For many, the funds needed to repair an unsafe roof are simply out of reach. Economic opportunities are scarce, and the government is heavily in debt. The US Census Bureau reported that 42% of Puerto Rican people are in poverty.Unfortunately, lower-income Puerto Rican households most vulnerable to Hurricane Maria were also least able to recover from the financial strain of repairing storm damage. With wind speeds up to 155 mph, extensive flash flooding, and wind tunnels ripping through the mountainous terrain, homes throughout this area were no match for the Category 4 hurricane.GAF Helps Build ResilienceTo help those impacted, GAF partnered with Team Rubicon, local nongovernmental organizations, and community members through the GAF Community Matters initiative to assist in Puerto Rico hurricane recovery. Since hurricane Maria recovery efforts began in 2017, GAF has donated materials for over 500 roofs and helped install them, bringing relief and shelter to families all over the island.This work has meant more to this community than just keeping their homes dry. Mr. Alfredo—a homeowner who received a new GAF roof—said, "There is nothing more important in life than to have a place to come home to, spend quality time in, sit, and be at peace."For all of Puerto Rico's strength and perseverance, many families still live in unsafe conditions due to hurricanes. GAF can't stop storms, but it can help build resilience.To that end, in addition to installing roofs, GAF, through the GAF Community Matters initiative and GAF Roofing Academy program, provided free roof installation trainings to local organizations in vulnerable Puerto Rican communities. Educating communities on roof installation creates a greater ability to adapt and bounce back when the next storm hits.Joining the Effort for GoodIn addition to its focus on roofing innovation, GAF remains committed to partnering with local organizations to build resilience in communities across the country. Team members will continue to donate time and materials to support and strengthen communities wherever the need may be.Curious to learn more about this project and other initiatives GAF is involved in? Explore GAF Community Matters.

The roofing industry has long been a competitive space for contractors, but that healthy competition has helped drive innovation and lift up independently-owned businesses across the country. BYLTup, Inc. is one such business, and CEO Trevor Leeds is committed to elevating the greater roofing industry through everything his company does.After many years in roofing, Trevor partnered with his brother, Brady Woodside, in 2022 and co-found BYLTup, Inc. in Southern California. The pair started from scratch with a blank slate, allowing them to create a culture and brand experience that raises the industry bar, which is important to them.Trevor knew GAF would be a part of their success from the start. He experienced GAF-certified contractors'* support through his previous company and knew the organization's vision and innovation would be key to building the business.Enhancing Roofing Professionalism and SafetyTrevor is passionate about the roofing industry and believes everyone—from manufacturers and distributors to the contractors performing the installations—should work together to create a professional and positive customer experience. Even more importantly, Trevor advocates for the industry's employees and their experiences; safety is an area he wants more people to consider."We need to be making sure that we are taking care of employee safety," Trevor says. "Everyone should be focused on that. Everyone should be concerned about their employees going home safe and sound every single night. When an accident happens in the industry, it's devastating to the business owner and the individual, but it impacts the industry too. We all feel that in some form or fashion."Guiding the Next Generation through GAF Roofing AcademyTrevor's concern for employees and the industry's future led to his involvement in the GAF Roofing Academy. While he didn't have an immediate need for labor in his business, he recognized that taking action now could contribute to building a pipeline of skilled workers that would benefit the roofing industry as a whole.Trevor observed the pool of talent and skilled workers dwindling during his time in roofing. "You have the baby boomer generation that is retiring and a younger generation that wants to get into tech and doesn't want to get into the trades," he notes. "We've got to be able to hire and attract young talent back into the industry or we're all going to suffer."Training Students at the SoCal Roofing AcademyTrevor first learned about the GAF Roofing Academy at a regional conference and stepped up to assist. His company was involved in the first SoCal Roofing Academy, which had three tracks: residential roofing, commercial roofing, and sales training. BYLTup hosted the training's residential portion, and Trevor was impressed by the students' interest and engagement."I was blown away at how engaged they were. GAF had certainly done a very good job screening and prepping these individuals coming in, but they were green," he says. "The trainer was fantastic. The students were shingling after three days."Once the groups completed the tracks, they were brought back together for their graduation ceremony, which was a life-changing experience for many. "I realized that many of these people had probably never been recognized like this before," Trevor says. "They were very proud, holding their certificates and sending photos to their families."Making an Unexpected Hire at BYLTupJust before hosting the SoCal Roofing Academy, GAF Roofing Academy Operations Manager Erick Osuna reached out to Trevor and shared recent graduate Jose Navarro's resume. Jose had completed the commercial roofing training program and stood out to Erick, so he connected with Trevor about possibly hiring him."At that time, I wasn't looking for someone on the commercial roofing side. We weren't really expanding that crew, but we were looking for a production role," Trevor shares. "Long story short, we loved him. He was going to be a great fit for the company, and we hired him as our assistant production manager."Jose excelled on the job. BYLTup quickly moved him into a full production manager role, hiring an assistant to work with him. Trevor says Jose was a great hire. "He's young, he's hungry, he wants to learn. I've never seen another individual in the industry that just wants to learn roofing, and he's a sponge."Committing to Supporting GAF Roofing AcademyTrevor has seen the caliber of students attending and graduating from the GAF Roofing Academy, inspiring his commitment to support ongoing trainings. "I was pleasantly surprised at the overall outcome of the [Roofing Academy] event," he notes. "It encouraged me to the point that I said, 'I want to do this, whether we benefit from it or not, I want to support this at least twice a year, and we want to get more contractors involved in it.'"Want to get involved in supporting the future of the roofing industry? Learn how to participate in a future Roofing Academy and discover the training opportunities available to your team through GAF CARE.*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use. Visit www.gaf.com/gaf-contractor-terms-of-use for details.