RoofViews

In Your Community

Building Resilient Communities in New Orleans and Beyond

By Annie Crawford

February 21, 2023

A roofer on working on a tarp-covered roof

GAF Community Matters is hard at work building resilient communities. As part of a $25 million commitment through 2025, GAF has teamed up with nonprofits, partnered with renowned actor Anthony Mackie, and put an increasing emphasis on sustainability and resilience in natural disaster relief efforts.

"For too long, disaster response has prioritized short-term support over long-term relief," explains Andy Hilton, Chief Communications Officer and head of Corporate Social Responsibility at GAF. "There's a flurry of activity in the days after a major weather event — national media attention, heroic rescue efforts, and a flood of short-term fixes like blue tarps on damaged roofs. But what happens in the months and years after?"

Short-term rebuilding after a devastating storm is critical. "But we also want to prepare people and the community for the next storm," says Hilton. "That's where GAF Community Matters comes in to play. By leveraging GAF expertise, resources, and products in partnerships with regional non-profits, GAF is strengthening shelters and establishing a workforce to positively impact communities for generations to come."

Reversing the Downward Spiral

Building resilient communities is essential. The impact of extreme weather lingers — and can even worsen — long after a storm has left town. When families don't have the means to take on crucial home repairs, they can fall into financial holes that keep getting bigger. Even for those with sufficient financial resources, the local workforce may not be able to meet repair demands after a disaster, affecting thousands. And, in situations like these, peoples' homes continue to degrade over years — which negatively affects all aspects of the community. To top it all off, the devastating storms don't stop coming.

Without a roof, families can't resolve other problems with their homes. "Plus, an unsafe shelter impacts a family's ability to work, provide, go to school, etc.," Hilton explains.

An unsafe shelter affects not only a family's immediate life circumstances but also their ability to earn in the future, including opportunities for the next generation. When hundreds of homes experience this in a community, it can create a downward spiral that may become permanent.

"There's no greater example of this than the blue tarps in New Orleans," says Hilton. Due to a lack of a roofing workforce or financial resources, blue tarps — the much-needed short-term fix — have become many Gulf Region families' long-term roofing solution. Unfortunately, blue tarps aren't meant to be long-term and often leave families and their homes at the mercy of the elements.

GAF Community Matters aims to address this spiral: "The goal is to build resilient communities so there's less need for things like blue tarps," says Hilton.

Blue tarps on roofs over new orleans

Leveraging Partnerships for the Long-Term

To achieve this resilience, GAF partners with "organizations that not only share our common goals but that are also part of the communities we're going to serve." These on-the-ground connections bring granular local knowledge that helps GAF identify "the best overlap with our expertise and resources," along with the long-term community commitment and locally focused thinking that can build truly lasting change.

A Partnership in Action

Rebuilding Together New Orleans is one of the driving forces of GAF's commitment in the city's 7th ward. A year after Hurricane Ida, approximately 10,000 families are still displaced and an estimated 26% of homes in the 7th ward remain uninhabited more than 17 years after Hurricane Katrina.

Rebuilding Together New Orleans, the local chapter of the national nonprofit, "deeply understands the needs of the New Orleans community and how GAF's efforts can best support the city with our efforts," explains Hilton.

A Multi-Pronged Approach

GAF has committed to rebuilding or repairing 500 Gulf region roofs with the support of local nonprofit partners. Thanks to partnerships with Rebuilding Together New Orleans, SBP, Good360, Habitat for Humanity, and Team Rubicon, this work is well underway and kicked off with 150 roofs in the hard-hit 7th ward of New Orleans. GAF has also teamed up with world-famous New Orleans native— Anthony Mackie, the Marvel Cinematic Universe's new Captain America —to help rebuild communities repeatedly hit by natural disasters.

Anthony Mackie on a roof with Communiy Matters

Anthony is a lifelong resident of New Orleans and grew up in close proximity to some of the homes being repaired in the 7th ward. As such, he is well aware of the issues facing this community. The son of a roofer, Anthony also knows the importance of having good-paying work and a solid roof over your head.

Alliances between local nonprofit partnerships and the GAF Roofing Academy, "will help train community members in roofing skills. Then we're going to work with those trainees, as well as local roofing contractors, to support our rebuild efforts," says Hilton. This will help build community resilience through good jobs and a skilled workforce.

Investing in shelters, families, and the workforce can help New Orleans bounce back after a natural disaster. As Hilton explains, "The more we do to build resiliency now, the more we can help withstand future crises and issues, so that — in another year — we're not looking at blue tarps again."

Getting Involved

Learn about GAF and their Community Matters initiative at gaf.com/communitymatters. If you're a roofing professional looking for information on the Community Contractor Program, which pairs GAF certified contractors* with GAF product donations to build roofs for those in need, contact your local Territory Manager.

About the Author

Annie Crawford is a freelance writer in Oakland, CA, covering travel, style, and home improvement. Find more of her work at annielcrawford.com.

Related Articles

Asistentes a una conferencia escuchan a un panel de oradores.
In Your Community

Conexión con la comunidad latina en la cumbre GAF Latinos in Roofing 2024

Durante los últimos años, GAF ha organizado la Expo Latinos in Roofing para reconocer, celebrar y empoderar a los contratistas e instaladores de techos latinos. Este foro proporciona un entorno cómodo y acogedor en el que es posible establecer contactos, recibir formación y adquirir conocimientos, todo en español.En su tercer año, la cumbre se ha convertido en un recurso confiable para la comunidad de contratistas de habla hispana que aspiran a obtener conocimientos sobre cómo mejorar y crecer sus negocios de construcción y mantenimiento de techos. Las sesiones educativas abarcan temas esenciales para el éxito empresarial, como ventas, restauraciones a cargo de aseguradoras, construcción y mantenimiento de techos comerciales, liderazgo, mercadotecnia y productos para techos.La primera Expo Latinos in Roofing de 2024 se celebró los días 21 y 22 de junio en Los Ángeles y contó con la asistencia de cientos de profesionales del sector. Este evento, en el que se hizo hincapié especial en el fomento de la comunidad, incluyó una serie de propuestas, como una sesión de la recepción y la oportunidad de asistir a un partido de los Dodgers de Los Ángeles en compañía de los nuevos contactos allí establecidos.Este es un resumen de lo que el evento ofreció a los asistentes y de las experiencias que éstos compartieron.Traspasar las barreras lingüísticasAlan López, capacitador de GAF CARE, explica que los eventos Latinos in Roofing se desarrollaron cuando notó que una mayor cantidad de contratistas de origen hispano asistían a los eventos de GAF organizados en inglés. Para muchos de ellos, el inglés era su segunda lengua, por lo que era más difícil aprender y asimilar toda la información, ya que parte de ella se perdía en la traducción. López recurrió a los directivos de GAF, quienes se entusiasmaron con la idea de ofrecer recursos para los contratistas latinos, y organizaron la primera exposición en 2019.Abad Sarate, director general de Asa Pro Roofing en Seattle (Estado de Washington), considera que el hecho de que la conferencia se desarrollara íntegramente en español fue fundamental para aprender y comprender la información presentada. "Para nosotros es muy importante entender el contenido en nuestro idioma principal. Es esencial", afirma. "Y contar con este tipo de conferencias para muchos contratistas latinos nos llena de orgullo", agrega. Y añade: "Cada vez son más los latinos propietarios de empresas de construcción de techos y, la verdad, me alegro mucho. Además, como latino, me siento muy orgulloso".Luis Velásquez, de Entrenando Latinos in Roofing, concuerda en que el hecho de que la cumbre se presentara en español fue importante para el éxito logrado entre los asistentes. "Nosotros, los latinos de primera generación, que no fuimos a la escuela y que venimos de países pobres, tenemos un obstáculo: no entendemos el inglés al 100 %, no somos totalmente bilingües", señala. "Por eso, cuando logramos entender lo que vemos y cómo podemos ponerlo en práctica, la ganancia es completa", indica y concluye: "Cuando pongamos conocimiento en nuestra cabeza, la cabeza pondrá dinero en nuestros bolsillos".Crear una tradición anual para los profesionales del techadoLa adquisición de conocimientos para el éxito empresarial fue uno de los temas clave de la edición de este año. Las sesiones informativas, las conferencias magistrales y las demostraciones sirvieron para que los asistentes conocieran nuevos productos y obtuvieran nuevos conocimientos, al tiempo que se relacionaban con otros latinos del sector de la construcción y el mantenimiento de techos. Muchos asistentes reiteraban su visita, lo que confirma el valor de este evento.Abad Sarate, quien ya ha asistido dos veces, explica que la reunión anual ha sido fundamental para el desarrollo de su empresa: "Ha sido una parte excepcional de nuestro crecimiento gracias a todo el conocimiento que adquirimos aquí", comparte. "Regresamos a casa con mucho más conocimiento. Y, a fin de cuentas, el conocimiento es poder. Incorporar ese conocimiento a la empresa nos ha beneficiado mucho", señala.Para Marcos Sierra, de Sierra Group Roofing & Solar, es ya la tercera vez que acude a la exposición por las oportunidades de establecer contactos y de formación que ofrece. "La razón por la que vuelvo es, primero, para ver a mis colegas de otras partes de Estados Unidos. En segundo lugar, porque cada vez que vengo aprendo algo nuevo. Y, en tercer lugar, para perfeccionarme, perfeccionarme y perfeccionarme para poder hacer crecer nuestro negocio", afirma.Apoyo a los contratistas más allá de la ExpoGAF puso en marcha la iniciativa Latinos in Roofing con el objetivo de crear recursos y una comunidad para contratistas e instaladores hispanohablantes. Desde su creación en 2017, la empresa ha visto prosperar a cada vez más miembros de la comunidad hispana.Los contratistas que asisten a las exposiciones Latinos in Roofing tienen acceso a las herramientas comerciales de GAF, con las que pueden aumentar sus márgenes de beneficio y reducir riesgos. También pueden trabajar para obtener la certificación de GAF y unirse al programa de contratistas certificados de élite. De este modo, cuando trabajen con clientes potenciales, pueden ofrecer la garantía de GAF, que aportará un valor añadido a sus propuestas.Los contratistas alcanzan el éxito gracias al apoyo que reciben, ya sea aumentando sus beneficios, desarrollando sus carteras de clientes o logrando la independencia financiera. Sarate puede dar fe de cómo la asistencia a estas exposiciones ha ayudado a su negocio. Se siente agradecido por todo el apoyo que GAF le ofrece.Unirse a la comunidadSi está listo para formar parte de una comunidad que realmente entiende sus necesidades, le ayudará a hacer crecer su negocio y le proporcionará recursos en su idioma preferido, visite GAF Latinos in Roofing. Podrá informarse sobre los recursos disponibles y las clases en línea, unirse al programa de fidelidad de GAF, obtener la certificación de GAF e inscribirse para asistir a futuros eventos.

By Authors Karen L Edwards

October 24, 2024

GAF Employee on the job
In Your Community

How GAF's Co-Op Program Makes a Difference in Students' Lives

As part of its effort to build resilient communities, GAF provides students across the country with opportunities to gain work experience and hands-on training. The GAF co-op program offers participants autonomy and leadership in project management, engineering design, budgeting, project installation, and more.Over the years, the GAF co-op recruiting program has helped students advance academically, grow professionally, and earn competitively while working full time with North America's largest roofing and waterproofing manufacturer.How the GAF Co-Op Program WorksThe program gives students high-impact, hands-on experience in the manufacturing sector. They perform meaningful work alongside supportive GAF mentors and senior leadership while earning a competitive wage. Participants can also receive credits from their university, which they can apply to their coursework.Differences between a Co-op and an InternshipInternships and co-ops have a few notable differences. At GAF, the main difference is the length of time. Internships at GAF usually last 10 weeks, but the co-op program is six months. While internship programs often allow students to stay enrolled in school and complete coursework as they gain professional training, co-op participants must take a semester off to gain full-time work experience.Not all companies pay internship participants for their work. However, at GAF, both interns and co-op students are paid competitive hourly wages. GAF also offers financial relocation assistance for qualifying co-op program candidates.Finally, participants in the GAF programs are there to learn real skills that will help them advance their future careers. GAF interns and co-op students are given the same responsibilities, and chances to collaborate on major projects, as full-time employees.Recent GAF Co-Op Success StoriesMin U, a mechanical engineering student at the University of Maryland, says he "fell in love with manufacturing" thanks to his placement on an engineering project. The experience gave him a firsthand account of the role engineering plays in manufacturing safety, profit, and operations. This ultimately led him to shift his career goals from construction management to manufacturing engineering.When Dante Stellar, an industrial engineering student at Virginia Tech, met GAF representatives at a career fair, he says he didn't expect to become a self-proclaimed "nerd for shingles" and develop a passion for manufacturing. However, that's exactly what happened. And that newfound passion paid off when Dante won Student of the Year from Virginia Tech's Cooperative Education and Internship Program. Dante notes he's now eager to return to GAF and aspires to become a manufacturing leader in the world of shingles.Michael Hesseltine, an electrical engineering student at Texas A&M University, chanced upon a GAF co-op recruiting listing online. After a series of interviews, he landed a project engineering co-op in Ennis, Texas. Working with the Ennis team on major projects solidified his manufacturing engineer career goals.Co-Op Students Complete Meaningful WorkStudents in the GAF co-op program are involved in meaningful projects and get to see their work's impact on day-to-day operations.During his time in Ennis, Michael designed a baler that compacts fiberglass scrap, reducing site disposal trips and costs. He also oversaw renovations of the site's maintenance mechanical break room from start to finish. He notes that his favorite contribution was helping design the electrical system for a dewatering press.In Baltimore, Min's core project was ensuring site compliance with state regulations for discharging stormwater runoff. Min managed all the project contractors and budget with his manager's and mentor's support. Throughout his time there, Min was exposed to Lean methodologies, 5S, risk mitigation, insurance compliance, cost control, and procedure standardization. He gained an overall understanding of manufacturing equipment and business.At the Tampa plant, Dante worked on a rock pad storage expansion project and installed a starwheel machine guarding the manufacturing line, among other important projects. According to Dante, the defining moment of his co-op experience was his granule silo refurbishment project, which involved replacing eight silos, including floor plates and support beams.Dante explains the trust and opportunities his mentors provided were key to his success. "At GAF, I was given the chance to interact with contractors, and immerse myself in the plant, which accelerated my learning," he says.Co-Op Students Build Professional RelationshipsThrough "lunch and learn" sessions, leadership speaker series, meetings with senior leadership, and mentorship, co-op students build long-term professional relationships.Dante was given the chance to showcase the coordination and safety efforts involved in his granule silo project to the GAF executive leadership team in Parsippany, New Jersey.For Min, getting the right feedback to grow meant having the right relationships. He notes the mentorship from his manager Alex Smith and engineering manager Mike Kloda was key to his progression. As advice to future co-op participants, he explains that "everyone is here to help... but it's up to you to drive that forward."Meanwhile, the autonomy and leadership opportunities program leaders gave Michael allowed him to grow technically and professionally. "I was often the go-to person for projects, managing contractors and ensuring everything was on track," he says.Joining an Industry Filled with OpportunityThe GAF co-op program helped Min, Michael, and Dante start and solidify their careers in manufacturing engineering. Following their experience, each student was excited and motivated by the autonomy, responsibility, and growth opportunities they were given. In fact, Min has since accepted a full-time role as a project engineer at the GAF plant in Baltimore. His expected start date is July 7, 2025.GAF is committed to fostering diversity, equity, and inclusion throughout the organization. It believes a talented and diverse organization can drive innovation, growth, and transformation more effectively. To further bolster inclusivity, GAF offers academic and merit scholarships, partners with the Thurgood Marshall College Fund to recruit from the nation's most diverse talent at Historically Black Colleges and Universities and Predominantly Black Institutions, and reaches out to candidates at career fairs nationwide.Bright and motivated minds who want to explore manufacturing have plenty of opportunities. From shingles to solar to environmental impact, GAF offers many exciting career paths.Are you ready to do work that matters and be empowered to explore a leadership role? Discover the co-ops, internships, and job opportunities available at GAF.

By Authors Annie Crawford

October 11, 2024

GAF Burgaw VIBE Group in front of a Habitat for Humanity build
In Your Community

How GAF's VIBE ERG Supports Veteran Employees and Their Local Communities

A group of local GAF employees in Burgaw, North Carolina, is making a difference for veterans and the community as a whole. In 2024 alone, Veteran Involvement Brings Excellence (VIBE) has undertaken several initiatives to give back to Burgaw as well as all who live and work there.Bill Price, GAF production supervisor II at the Burgaw manufacturing plant, is the champion for the group. He recently sat down to discuss VIBE's latest projects and share insight into its motivations.What Is the VIBE ERG at GAF?VIBE is an employee resource group (ERG) available for all GAF employees. It focuses on the needs of veterans who work at GAF, provides a place for employees to share their experiences, and helps foster opportunities for them to give back to their communities.Each GAF plant has a VIBE group and facility leader that organizes the team. GAF leadership supports each group and its community efforts.The VIBE ERG's mission is to create a supportive environment for veterans and active duty members from all military branches. The group's core values are integrity, duty, honor, and respect. VIBE provides personal support for members and helps them manage the realities of being a veteran, such as applying for benefits.Each VIBE group can work on or be involved in whatever projects they wish. While their primary focus is to support veterans, they also strive to give back to the local communities they live and work in.VIBE Projects in BurgawThe VIBE ERG at the Burgaw plant meets regularly to discuss the activities they want to get involved in. This year, the group has participated in several projects:17 GAF-employed veterans volunteered for the second annual Habitat for Humanity veteran's build, which GAF donated roofing materials for.Team members participated in a food and clothing drive for a local women's shelter.A local veteran service officer visited the plant to help workers learn about—and gain access to—benefits and resources.In honor of Memorial Day, VIBE provided an opportunity for volunteers to place flags at veterans' tombstones at Coastal Carolina State Veterans Cemetery and Wilmington National Cemetery.That's not all the group has planned for. Future initiatives include hosting Toys for Tots at the plant, adopting a highway in honor of veterans, representing GAF at a booth for the Burgaw Blueberry Festival, and continuing to support local veterans in need.How VIBE Impacts GAF and the CommunityThe Burgaw facility, which employs about 247 people, has one of the largest veteran groups within GAF, totaling 28 members. The facility manufactures ventilation products, such as roof vents, foundation vents, turbines, and heating and cooling ductwork."The group has brought the veterans at the plant together to work toward a common goal and also given everyone the comradery they were accustomed to from when they were in the service," Price says. "I think this has had an impact not only on the employees involved but also on the plant as a whole. All of us involved enjoy being part of the team and giving back to those in need."Price notes that each project the group has been a part of has been well received. "We received many thanks from the families that were receiving assistance from the Habitat build and also from the staff at the local women's shelter during the food and clothing drive," he says. "I have no doubt that as we continue to be involved with more events within the community, it will only get better."Giving Back While Looking AheadGAF believes in giving back to its employees and the communities they work in. VIBE is just one of seven GAF ERGs making a difference in team members' lives and those most important to them.Curious to learn more about the opportunities and culture at GAF? Visit our GAF Careers page.

By Authors Dawn Killough

August 09, 2024

Don't miss another GAF RoofViews post!

Subscribe now