In Your Community
Roof Raiser: Trevor Leeds, Elevating the Roofing Industry
The roofing industry has long been a competitive space for contractors, but that healthy competition has helped drive innovation and lift up independently-owned businesses across the country. BYLTup, Inc. is one such business, and CEO Trevor Leeds is committed to elevating the greater roofing industry through everything his company does.After many years in roofing, Trevor partnered with his brother, Brady Woodside, in 2022 and co-found BYLTup, Inc. in Southern California. The pair started from scratch with a blank slate, allowing them to create a culture and brand experience that raises the industry bar, which is important to them.Trevor knew GAF would be a part of their success from the start. He experienced GAF-certified contractors'* support through his previous company and knew the organization's vision and innovation would be key to building the business.Enhancing Roofing Professionalism and SafetyTrevor is passionate about the roofing industry and believes everyone—from manufacturers and distributors to the contractors performing the installations—should work together to create a professional and positive customer experience. Even more importantly, Trevor advocates for the industry's employees and their experiences; safety is an area he wants more people to consider."We need to be making sure that we are taking care of employee safety," Trevor says. "Everyone should be focused on that. Everyone should be concerned about their employees going home safe and sound every single night. When an accident happens in the industry, it's devastating to the business owner and the individual, but it impacts the industry too. We all feel that in some form or fashion."Guiding the Next Generation through GAF Roofing AcademyTrevor's concern for employees and the industry's future led to his involvement in the GAF Roofing Academy. While he didn't have an immediate need for labor in his business, he recognized that taking action now could contribute to building a pipeline of skilled workers that would benefit the roofing industry as a whole.Trevor observed the pool of talent and skilled workers dwindling during his time in roofing. "You have the baby boomer generation that is retiring and a younger generation that wants to get into tech and doesn't want to get into the trades," he notes. "We've got to be able to hire and attract young talent back into the industry or we're all going to suffer."Training Students at the SoCal Roofing AcademyTrevor first learned about the GAF Roofing Academy at a regional conference and stepped up to assist. His company was involved in the first SoCal Roofing Academy, which had three tracks: residential roofing, commercial roofing, and sales training. BYLTup hosted the training's residential portion, and Trevor was impressed by the students' interest and engagement."I was blown away at how engaged they were. GAF had certainly done a very good job screening and prepping these individuals coming in, but they were green," he says. "The trainer was fantastic. The students were shingling after three days."Once the groups completed the tracks, they were brought back together for their graduation ceremony, which was a life-changing experience for many. "I realized that many of these people had probably never been recognized like this before," Trevor says. "They were very proud, holding their certificates and sending photos to their families."Making an Unexpected Hire at BYLTupJust before hosting the SoCal Roofing Academy, GAF Roofing Academy Operations Manager Erick Osuna reached out to Trevor and shared recent graduate Jose Navarro's resume. Jose had completed the commercial roofing training program and stood out to Erick, so he connected with Trevor about possibly hiring him."At that time, I wasn't looking for someone on the commercial roofing side. We weren't really expanding that crew, but we were looking for a production role," Trevor shares. "Long story short, we loved him. He was going to be a great fit for the company, and we hired him as our assistant production manager."Jose excelled on the job. BYLTup quickly moved him into a full production manager role, hiring an assistant to work with him. Trevor says Jose was a great hire. "He's young, he's hungry, he wants to learn. I've never seen another individual in the industry that just wants to learn roofing, and he's a sponge."Committing to Supporting GAF Roofing AcademyTrevor has seen the caliber of students attending and graduating from the GAF Roofing Academy, inspiring his commitment to support ongoing trainings. "I was pleasantly surprised at the overall outcome of the [Roofing Academy] event," he notes. "It encouraged me to the point that I said, 'I want to do this, whether we benefit from it or not, I want to support this at least twice a year, and we want to get more contractors involved in it.'"Want to get involved in supporting the future of the roofing industry? Learn how to participate in a future Roofing Academy and discover the training opportunities available to your team through GAF CARE.*Contractors enrolled in GAF certification programs are not employees or agents of GAF, and GAF does not control or otherwise supervise these independent businesses. Contractors may receive benefits, such as loyalty rewards points and discounts on marketing tools from GAF for participating in the program and offering GAF enhanced warranties, which require the use of a minimum amount of GAF products. Your dealings with a Contractor, and any services they provide to you, are subject to the Contractor Terms of Use. Visit www.gaf.com/gaf-contractor-terms-of-use for details.
By Authors Karen L Edwards
June 17, 2024
