Join GAF at IRE 2025

Stop by the GAF Education Center at IRE 2025

Join us at the GAF Education Center in booth #19060 as we explore ways contractors can grow their business. Click to add training classes to your calendar.

Wednesday, February 19 — GAF booth #19060

Leveraging Sustainability to Win Work

Sustainable roofing solutions don't have to add costs to you or your customer.

Jennifer Keegan

Wednesday, Feb. 19

11:00-11:40am

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In-Home Sales, The Power of a Sales Process

Make your sales process your roadmap for success.

Greg Bjornson

Wednesday, Feb. 19

12:00-12:45pm

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New Rules for New Roofs

The evolving landscape of roofing insurance claims.

Mike Thomas

Wednesday, Feb. 19 

2:00-2:45pm

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Find Your Value Proposition (Presented in Spanish)

The lowest price isn’t necessarily the way to compete.

Alan Lopez

Wednesday, Feb. 19 

4:00-4:45pm

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Thursday, February 20 — GAF booth #19060

The Future of Software in Roofing

Technology consolidation and AI are shaping the future of our business.

Chris Petros

Thursday, Feb. 20 

11:00-11:30am

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Engaging Sales Meetings for a Winning Culture

Weekly sales meetings are essential to sales team performance.

Greg Bjornson

Thursday, Feb. 20 

12:00-12:45pm

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New Rules for New Roofs

The evolving landscape of roofing insurance claims.

Mike Thomas

Thursday, Feb. 20 

2:00-2:45pm

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Find Your Value Proposition (Presented in Spanish)

The lowest price isn’t necessarily the way to compete.

Alan Lopez

Thursday, Feb. 20 

4:00-4:45pm

Add to Calendar

Get to know our instructors

Featured
Greg Bjornson

GAF CARE Business Growth Lead

Greg Bjornson is a CARE Business Growth Lead at GAF with more than 25 years of experience in sales, sales management, finance, and home improvement business ownership.
Mike Thomas

GAF Director of External Learning and Development

Mike Thomas is a Director of External learning and Development at GAF responsible for curating and implementing contractor education specializing in storm restoration and insurance.
Alan Lopez

GAF Latinos In Roofing Lead

Alan Lopez is a CARE manager for external learning and development operations, responsible for helping Hispanic contractors develop their businesses through training and programs in Spanish and English.
Chris Petros

General Manager of Residential at ServiceTitan

Chris Petros is the General Manager of Residential at ServiceTitan. For nearly a decade, Chris has held key roles in partnerships, sales operations, sales, revenue operations, most recently serving as ServiceTitan's CMO.
Jennifer Keegan

Senior Director Building & Roofing Science

Jennifer Keegan is the Senior Director of Building & Roofing Science for GAF, focusing on overall roof system design and performance.

Contractor training sessions led by GAF at IRE

Can’t make IRE? Explore GAF CARE classes

From installation basics to next-level business strategy, GAF CARE offers learning opportunities for residential and commercial roofers at all career stages. Classes are available in-person, online, and on-demand. Many classes are available in Spanish, from native speakers.

Visit CARE