GAF International Roofing Expo booth

IRE 2025

Join us at International Roofing Expo
GAF Booth #19060
February 19-21, 2025
San Antonio, TX

Elevate your business

Join us at the GAF Education Center in booth #19060 as we explore ways contractors can grow their business. Click to add training classes to your calendar.

Wednesday, February 19 — GAF booth #19060

In-Home Sales, The Power of a Sales Process

Make your sales process your roadmap for success.

Greg Bjornson

Wednesday, Feb. 19

12:00-12:45pm

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New Rules for New Roofs

The evolving landscape of roofing insurance claims.

Mike Thomas

Wednesday, Feb. 19


2:00-2:45pm

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Find Your Value Proposition (Presented in Spanish)

The lowest price isn’t necessarily the way to compete.

Alan Lopez

Wednesday, Feb. 19


4:00-4:45pm

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Thursday, February 20 — GAF booth #19060

The Future of Software in Roofing

Technology consolidation and AI are shaping the future of our business.

Chris Petros

Thursday, Feb. 20


11:00-11:30am

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Engaging Sales Meetings for a Winning Culture

Weekly sales meetings are essential to sales team performance.

Greg Bjornson

Thursday, Feb. 20


12:00-12:45pm

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New Rules for New Roofs

The evolving landscape of roofing insurance claims.

Mike Thomas

Thursday, Feb. 20


2:00-2:45pm

Add to Calendar

Find Your Value Proposition (Presented in Spanish)

The lowest price isn’t necessarily the way to compete.

Alan Lopez

Thursday, Feb. 20


4:00-4:45pm

Add to Calendar

Get to know our instructors

Contractor training sessions led by GAF at IRE

Can’t make IRE? Explore GAF CARE classes

From installation basics to next-level business strategy, GAF CARE offers learning opportunities for residential and commercial roofers at all career stages. Classes are available in-person, online, and on-demand. Many classes are available in Spanish, from native speakers.

Learn more about North America’s largest roofing and waterproofing manufacturer